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Intro


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Intro


Test. Train. Perform.

Built Not Born is the first digital training platform engineered to
increase overall athleticism and enhance sport-specific performance.

Built not born is launching in winter 2016...

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Fitness


 

 

 

 

Train Smarter
and harder.

 

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Fitness


 

 

 

 

Train Smarter
and harder.

 

Test:

Built Not Born utilizes a proprietary algorithm (The AMS) and 10 standardized performance tests to assess an athlete's current capabilities across four performance categories: 

Power, Quickness, Strength, Endurance.

Compare:

The AMS normalizes the data, so that any athlete can compare themselves to any other athlete, fairly, regardless of height, weight, age or gender.  Eliminating the need for vague phrases like, "Strong for a girl" or "pound for pound" or "fast for a big guy".

Train:

Utilizing the personal insights gained from the AMS, Built Not Born's elite strength and conditioning coaches can build training programs that are tailored to not only your specific sport and position, but also to your strengths and weaknesses relative to your competition.

 

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Signup


 

 

 

 

 

Join The Beta.
Become The Alpha.

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Signup


 

 

 

 

 

Join The Beta.
Become The Alpha.

Join BuiltNotBorn

From the perennial All-American to the kid just “trying to make varsity” to the weekend warrior looking to get stronger,
every athlete deserves access to the tools that can help them reach the next level.

Built Not Born is looking for athletes who want to optimize their performance on the field, and are willing to put in the work off of it to reach their goals. If you're one of these athletes we invite you to request access to our free Built Not Born Beta. If you're selected, you'll be:

  • Granted early access to the app
  • Given free personalized training programs written by our training staff
  • Entered to win college scholarships and athletic program donations for you and your schools